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Feel free to check out some of our thought leadership on the beauty and personal care industry

The New Normal
of Personal Care How the Pandemic Has Fundamentally Changed Our Approach to Beauty Care

The global pandemic has created a behavioral shift that has affected the beauty and personal care industry in profound ways. Having helped to formulate our routines over the decades, brands of all shapes and sizes are working to adapt the old way of doing things to a new world.

Innovating Beauty Care Packaging Six Brands that are leading the charge in package design

The value of innovative design can bring to a brand can be limitless. In an age where ‘unboxing’ videos are tops draws on Instagram and YouTube, a product’s container is no longer a component, but rather a necessary tool for a product launch’s success.

Coronavirus and the Evolution of eCommerce

The Beauty and Personal Care industry has been dramatically affected by the global pandemic, forcing consumers to adjust their purchasing behavior and brands to realign sales strategies. See how the beauty and personal care industry has played a role in the rise of eCommerce and how COVID-19 may affect change in the long term.

The Style Of Man Why Men’s Grooming is
Personal Care’s Next Frontier

Men’s grooming is expected to grow to more than $29 billion by 2024, which underscores a major market opportunity for personal care companies. Recognizing this, the industry’s top brands are seriously focusing their energy on this growing demographic.

Personal Care’s Prime Guide to Amazon

Consumer product goods manufacturers big and small are trying to operate within Amazon with strategies that were designed for traditional retail. How some brands are approaching this with ideas that will help off and online sales.

A Refreshing Look at Personal Care How some brands are taking another approach to the everyday product

These personal care brands have taken an everyday product and approached it with a new angle.

2020’s Personal Care Trends for Product Innovation

Today's personal care industry is innovating new ideas at a record pace. With social concerns about sustainability and social welfare, changing regulatory environments, and new ingredients, innovation is helping drive the personal care industry forward.

How Today’s Audiences are Defining Personal Care

The actions we take in regards to our personal care are nuanced on a personal level. We are all starting to become more self-aware that our selves have unique goals and objectives. Brands both big and small are recognizing the hunger that consumers have for discovering novel solutions to the new priorities in their lives.