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Feel free to check out some of our thought leadership on the beauty and personal care industry
It may be somewhat of a self-fulfilling prophecy, but if our industry enters a new roaring twenties of brand exploration and development, hair care is sure to shine. Hair care is growing into a new phase of innovation — one with brands diving into the who, what, and how of follicles and what truly keeps our heads nourished and maintained.
It was only a few years ago that skincare overcame makeup as the beauty category to watch. Amounting to more than $6 billion a year in growth into 2020, industry analysts were muddled not about whether the boom would continue, but about for how long.
Though we’re still searching for a lot of answers in regards to how the pandemic will affect us over the next decade, it’s clear that 2019 is ancient history. The definition we used to have for a consumer — where they shopped and how they researched new products has been changed forever.
Formulation is the cultivation of ideas and ingredients to achieve products and efficacy so exemplary, it stands in a league of its own. Formulators can help lead a revolution with revolutionary ingredients, and here are six that will lead the way this year.
Influencers are social media users who have firsthand knowledge in a particular niche and help to shape the conversation of beauty care online. Their posts cover hair, makeup, fashion, grooming, styling, and overall well-being. Through the memes, photos, and videos they upload across social platforms, these trendsetters amass millions of followers.
Leaders in the beauty and personal care industry have been innovating sustainable practices for decades, constantly reinventing the products they carry and the methods used to produce them. We are embarking on a new era of planet-friendly innovation. One that explores bold ideas and unconventional thinking to help reverse the damage ours and other industries have done over the years.
The global pandemic has created a behavioral shift that has affected the beauty and personal care industry in profound ways. Having helped to formulate our routines over the decades, brands of all shapes and sizes are working to adapt the old way of doing things to a new world.
The value of innovative design can bring to a brand can be limitless. In an age where ‘unboxing’ videos are tops draws on Instagram and YouTube, a product’s container is no longer a component, but rather a necessary tool for a product launch’s success.