Headquarters
1501 Industrial Blvd
Mainland, PA 19451
Lakewood
1700 Oak Street
Lakewood, NJ 08701
North Penn
6000 N Cannon Ave
Lansdale, PA 19446
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Feel free to check out some of our thought leadership on the beauty and personal care industry
Influencers are social media users who have firsthand knowledge in a particular niche and help to shape the conversation of beauty care online. Their posts cover hair, makeup, fashion, grooming, styling, and overall well-being. Through the memes, photos, and videos they upload across social platforms, these trendsetters amass millions of followers.
Leaders in the beauty and personal care industry have been innovating sustainable practices for decades, constantly reinventing the products they carry and the methods used to produce them. We are embarking on a new era of planet-friendly innovation. One that explores bold ideas and unconventional thinking to help reverse the damage ours and other industries have done over the years.
The global pandemic has created a behavioral shift that has affected the beauty and personal care industry in profound ways. Having helped to formulate our routines over the decades, brands of all shapes and sizes are working to adapt the old way of doing things to a new world.
The value of innovative design can bring to a brand can be limitless. In an age where ‘unboxing’ videos are tops draws on Instagram and YouTube, a product’s container is no longer a component, but rather a necessary tool for a product launch’s success.
The Beauty and Personal Care industry has been dramatically affected by the global pandemic, forcing consumers to adjust their purchasing behavior and brands to realign sales strategies. See how the beauty and personal care industry has played a role in the rise of eCommerce and how COVID-19 may affect change in the long term.
Men’s grooming is expected to grow to more than $29 billion by 2024, which underscores a major market opportunity for personal care companies. Recognizing this, the industry’s top brands are seriously focusing their energy on this growing demographic.
Consumer product goods manufacturers big and small are trying to operate within Amazon with strategies that were designed for traditional retail. How some brands are approaching this with ideas that will help off and online sales.
These personal care brands have taken an everyday product and approached it with a new angle.