Headquarters
1501 Industrial Blvd
Mainland, PA 19451
Lakewood
1700 Oak Street
Lakewood, NJ 08701
North Penn
6000 N Cannon Ave
Lansdale, PA 19446
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Feel free to check out some of our thought leadership on the beauty and personal care industry
The global pandemic has created a behavioral shift that has affected the beauty and personal care industry in profound ways. Having helped to formulate our routines over the decades, brands of all shapes and sizes are working to adapt the old way of doing things to a new world.
The value of innovative design can bring to a brand can be limitless. In an age where ‘unboxing’ videos are tops draws on Instagram and YouTube, a product’s container is no longer a component, but rather a necessary tool for a product launch’s success.
The Beauty and Personal Care industry has been dramatically affected by the global pandemic, forcing consumers to adjust their purchasing behavior and brands to realign sales strategies. See how the beauty and personal care industry has played a role in the rise of eCommerce and how COVID-19 may affect change in the long term.
Men’s grooming is expected to grow to more than $29 billion by 2024, which underscores a major market opportunity for personal care companies. Recognizing this, the industry’s top brands are seriously focusing their energy on this growing demographic.
Consumer product goods manufacturers big and small are trying to operate within Amazon with strategies that were designed for traditional retail. How some brands are approaching this with ideas that will help off and online sales.
These personal care brands have taken an everyday product and approached it with a new angle.
Today's personal care industry is innovating new ideas at a record pace. With social concerns about sustainability and social welfare, changing regulatory environments, and new ingredients, innovation is helping drive the personal care industry forward.
The actions we take in regards to our personal care are nuanced on a personal level. We are all starting to become more self-aware that our selves have unique goals and objectives. Brands both big and small are recognizing the hunger that consumers have for discovering novel solutions to the new priorities in their lives.