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External Manufacturing

Moving Personal Care Forward

We help make some of the world’s best
skin, oral, and hair care products

Download our Company Brochure

We specialize in making the personal care products that move us. Starting with innovative formulation, we manufacture and package some of the most trusted brands in skin, oral, and hair care.

Customers know we have the industry experience to safeguard around unreliable supply chains, upcoming trends, and what it takes to keep product launches on track.

Product Formulation

Formulation

We design best-in-class formulations and provide continuous support from lab to launch

Filling & Packaging

Manufacturing & Filling

Our FDA-certified facilities are designed to integrate seamlessly into your workflow

Product Quality

Quality Control

In-house microbiology and analytical testing labs are fully equipped to ensure your brand’s reputation

Introducing

Our in-house innovation department offer complete product formulation from A to Zinc (Oxide). Whether the brief is all buttoned up or there are some key target markets you need help extending brand lines into, our formulators can help.

Every Formulation is Unique

So to us, every project has its own needs.

We can start from your formulation brief, outline ways to extend your brand to more SKUs, or collaborate to help make your brand's next commercial launch.


We can also provide support for the rest of the product launch checklist:

  • Stability Studies and PET Testing
  • Packaging Consultation
  • Validated Methods Transfer
  • Safety/Toxicology Review
  • Validation Protocol Development
  • Compliance Reviews

We'll work to

Custom Development

from your

Formulation Brief

or our

Innovation Ideas

or allow us to

Expand Existing Product Lines

Our

Experience

in the field

Formulation Brief

or our

Innovation Ideas

or allow us to

Expand Existing Product Lines

Validation

Stability / PET

Reverse-Formulation

Collaborate

Thought Leadership

Sun Care

The Bright Outlook
to Sun Care

Sometimes, it’s easy to overlook sunscreen. Although it’s a pillar of the personal care industry, we often find ourselves forgetting the SPF until we head out to the pool or step onto the golf course. The truth is, we’re outdoors a lot more than we think.
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The Bright Outlook
to Sun Care

It’s easy to overlook sunscreen. Even though it’s been a pivotal growth engine for personal care, we often find ourselves forgetting about it until we’re heading to the beach or about to step onto the green. However, brands across the spectrum are championing SPF as a daily essential.

We’re outdoors a lot more than we think, and sun exposure is far-reaching with long-lasting effects on our skin’s health. That’s why innovators in the segment are looking to redefine what sunscreen is and how we use it.

What if for example, instead of protecting against UV exposure sometimes, we prioritized sun protection every day of the week, all year long, indoors and out? What if, in addition to sun protection, and SPF helped combat acne, wrinkles, and blue light damage?

Brands have been embracing this mindset for years, but consumers have been slow to adapt. That’s changing, as more shoppers are looking for prestige SPFs, particularly those that serve a dual purpose or are made with mineral ingredients.

From left to right, top to bottom, brands tackling SPF and skincare together: Farmacy, Fenty Skin, Aveda, Glossier, Garnier, Oars + Alps, Origins, Drunk Elephant, Olay, Cardon, MAC Cosmetics, Supergoop!, Eleven by Venus, Ultra Violette, Saie, Versed, Everyday Humans, Dermalogica, CeraVe, Dr. Lara Devgan, Banana Boat, Solara, Cocokind, Jaxon Lane

This realignment is growing the sun care segment, which has a 3.5% CAGR and expected to be valued at $16.8 billion by 2027.1 While the segment did experience a significant decrease in 2020 (8.7%), analysts expect sales to rebound as vacations resume, and education on daily SPF use increases.

As brands reach out and connect with the consumers looking to reprioritize sun protection, the industry should expect a strong decade of innovation. Even today, subcategories for mineral SPFs and makeup SPFs are up growing at a rate of 5% and 16% respectively,2 and Google reports that keyword searches for ‘SPF moisturizer’ have increased 204% over the decade.3

Innovation will also be seen as brands address the unique needs of different consumer niches. SPF use in women is more than double that of men, but men are more likely to re-apply throughout the day — both use cases that can affect the adoption of new product types.

Furthermore, mineral sunscreens are often reef-safe and sans the greasy feeling, but can leave darker skin tones with a white cast. Consumers need products that not only address their personal needs but are practical enough for everyday use.

Reformulating the Sun Care Market

While we might be entering a new phase of innovation in sun care, the groundwork for groundbreaking innovation has been underway ever since Hawaii passed its “Aloha Reef Safe” law, banning the sale of sunscreens containing oxybenzone and octinoxate.

Studies linked these ingredients to increased mortality in coral reefs, compelling legislators to act. Coral reefs support 25% of the Earth’s marine life, and Hawaii’s 410,000 acres of living reefs accounts for 85% of all of the coral reef in the United States.4 Since the law passed, California has written similar legislation, and Hawaii is set to add more ingredients to the list.

When two high-profile sun states set standards, the industry takes notice. The upside is that this legislation has actually helped stimulate innovation when it was needed the most. Instead of stifling brands, the mandate to find newer, better, more effective ideas may have helped propel innovation and set a decade’s worth of growth.

This innovation continues to expand, going beyond formulas and packaging and into the ingredient supply chain. Researchers at the University of Sheffield and Imperial College London have discovered a new method for making zinc oxide that uses less energy and produces a wider range of particle types.5

So what’s next for sun care? These are some of the trends we are likely to see over the next year and beyond.

The Return of the Road Trip

While outdoor social distanced gatherings should always come with a side of SPF, the easing of guidelines and a return to normal will lead to a rebound of vacations, concerts, and other missed activities. Sun care unit sales were down 12.3% by the end of 2020,2 so brands are eager to rebound.

Two Uses are Better Than One

Dual-purpose sunscreens are a main driver for growth and have a huge potential for expanding the category into new consumer markets. We want our post-shower moisturizer to protect us from UV rays, yes, but we also want them to combat redness and protect against blue light damage.

All across beauty care — from face, to hair, to body — in women’s, men’s, or baby — almost every segment has the potential for new brand launches.

Combating SPF’s Shady Reputation

There are a few barriers that consumers have to increase their use of SPF (let alone using it in the first place). That greasy, coconut experience pairs well with the pool but not so much with the office. Mineral sunscreens have been able to design lighter, more oil-free formulations, but have the tendency to leave a white cast on darker skin types.

The innovation that will address these concerns will include new fragrance options, vegan formulations, on-the-go packaging options, and ingredient alternatives.

Heightened Consumer Awareness

Consumers are very interested in knowing what goes into their personal care products and are eager to seek out new trends. This has put sun care in the spotlight, like the most recent news about unsafe benzene levels found in several brands.

Consumers will be paying attention to ingredient lists, manufacturing process, and what effect it has on the ecosystem. Transparency will be table stakes for disruptors.

Sight Sunscreen

Overall, sun care is one of the fastest-growing, dynamic segments in beauty and personal care today. Our idea of what and SPF is, the ingredients that protect us from ultraviolet rays, and the daily rituals we possess around sun care will continue to evolve, spurring a golden era of innovation.

Hair Care

This Year’s Hair Care Trends

It may be somewhat of a self-fulfilling prophecy, but if our industry enters a new roaring twenties of brand exploration and development, hair care is sure to shine. Hair care is growing into a new phase of innovation — one with brands diving into the who, what, and how of follicles and what truly keeps our heads nourished and maintained.
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This Year’s Hair Care Trends

It may be somewhat of a self-fulfilling prophecy, but if our industry enters a new roaring twenties of brand exploration and development, hair care is sure to shine.

Hair care is growing into a new phase of innovation — one with brands diving into the who, what, and how of follicles and what truly keeps our heads nourished and maintained.

The growth rate among brands in the category is driven by a convergence of awareness and exploration. Consumers are excited to research and try out new brands, particularly when it comes to hair care (especially since the pandemic). Our focus on topics like clean beauty and sustainability has been supercharged and we’re ready to double down.

Here are some innovations in hair care that are trending:

Unwash Yourself

The motto for shampoo used to be lather, rinse, repeat. Nowadays, consumers understand the science of scalp care and why daily washes may not be the best for our overall sebum levels.

“Shampoo is an emulsifier that captures and traps excess oil, dirt, and product residue,” Angela Lamb, MD, Assistant Professor of Dermatology at Mount Sinai told WebMD.1 Shampoo in effect rinses out both the good and bad of what we have on our heads.

Brands like Unwash are educating consumers on the side effects of daily shampooing and the hair health benefits to approaching hair washing differently.

This education and awareness are leading some consumers to rethink their current brands and try out ‘alternative shampoos.’ Many personal care experts agree that only a small number of us need to shampoo every day. Fitness buffs and those in humid climates will benefit from daily sudsing, but the rest of the population need a few skip days (and maybe a spritz of dry shampoo).

It sounds like a Macy’s/Gimbels gambit, but by getting consumers to use their product less, hair care brands can push more masstige products and increase sales.

Living Proof

Modern Mammals

Living a Sulfate-Free Lifestyle

Brands are formulating innovations in hair care and rethinking the ingredients that do or do not belong. Taboo additives — like sulfates and silicones, alcohols and abrasives, synthetics and sodiums — are all being reconsidered in the quest to develop healthier hair.

This reformulation sometimes requires a reboot of our perceptions of what a product does or how it behaves. Sulfates, for example, are widely used in shampoos and are often responsible for the product’s foaming nature. As a detergent, they’re also responsible for stripping essential oils when we shampoo. Replacing sulfates oftentimes requires an adjustment to our expectations of a shampoo (and that yes, it is still cleaning your hair).

Consumers want to explore products sans sulfates and silicons. They want tea tree oil for retaining moisture, rambutan seed for deodorization, and apple extract to regulate the sebum levels. Beard oils with ginger root can bring anti-aging benefits. Japanese camellia in serums help smooth hair cuticles. The options for moving onto new ingredients have never been greater.

With the clean beauty movement being redefined from the pandemic, it’s now one of the most crucial table stakes in the game.

Men’s Hair Goes Masstige

In the battle for market share in men’s grooming, hair care is entering a new phase of growth. Male grooming overall has seen a 5.2% CAGR and is expected to reach $81.2 billion by 20242 (with hair care being a key component to that growth).

A primary driver of men’s care masstige is the education on the benefits of good hair hygiene and the innovation of brands catering to hair loss, beard care, and better shampoo. Minoxidil is no longer the only treatment for thinning hair and 2-in-1 shampoos are no longer a shower caddy litmus test.

Brands are emerging with an endless line of grooming products that cater to today’s man. These include shampoos with carefully curated scents, beard oils that include ingredients to stimulate growth, and an array of pomades, waxes, and fibers that go far beyond dollar-bin hair gel. Many brands are also developing formulations that address genetic backgrounds, from those with thin to textured hair.

From L to R: Duke Cannon Supply Co., Pete & Pedro

It should be noted that the comeback of barbershop culture and the rise of influencers has helped bring the male demographic on board as well. Both barbers and social gurus are effective ambassadors in educating a new class of guys on hairstyle trends, fashion choices, product categories, and how all of them come together to make a well-groomed man.

Color & Co.

A Whole New Pallete of Hair Care

It’s no secret to anyone that hair coloring has been a major part of the market for decades, but today’s coloring products aren’t what they used to be. With advancements in formulation, packaging, and logistics, hair coloring is reaching a golden age.

Shifts in consumer behavior during the pandemic have led to massive growth in hair coloring products. At the start of the pandemic — when lockdowns were at their peak — sales for hair coloring grew 172 percent.3 This spike was largely caused by a huge demand for at-home products as many salons were shuttered or closed entirely.

However easy it might be, it’s unfair to credit the pandemic for the entirety of hair coloring’s recent numbers. In actuality, advancements made before 2020 were what allowed the at-home trend to be as successful as it was. Brands have spent the last several years improving online commerce and direct-to-consumer shipping, they’ve developed easier and less messy ways to color, and AI has allowed consumers to choose colors that have essentially been created just for them.

L’Oreal’s brand Color & Co. lets users take an online color quiz or speak directly with a coloring consultant to choose from an infinite selection of shades. Simpler Hair Color has developed an innovative brush application that allows for multiple touch-up applications from a single tube. Color Wow has developed a powder-based root touchup product applied by brush that will last through rain and rinses until your next shampoo.

Hair to Stay

Hair care is an industry to watch because we’ve only scratched the surface of what’s possible. Today the number of SKUs that cater to washing, conditioning, growth, styling, and scalp health is increasing every day, launching an entire generation of products to tickle a trichologist’s fancy. In overall personal care news, that’s pretty exciting.

Skin Care

The Skin Care Boom How COVID Took a Flourishing Segment and Supercharged It

It was only a few years ago that skincare overcame makeup as the beauty category to watch. Amounting to more than $6 billion a year in growth into 2020, industry analysts were muddled not about whether the boom would continue, but about for how long.
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The Skin Care Boom How COVID Took a Flourishing Segment and Supercharged It

It was only a few years ago that skincare overcame makeup as the beauty category to watch. Having seen its market value increase 60% in a decade,1 skincare was experiencing a significant boom. Brands were popping up in social feeds and on Sephora shelves at a record pace and consumer engagement with brands was at an all-time high.

When the pandemic hit, the beauty and personal care industry experienced the tsunami of market effects many others felt — a lot of which we will be dealing with for a generation. Retail stores went on lockdown, workers we working from home. Date nights were a distant memory and though cosmetic and fragrance brands did suffer, skincare remained resilient.

This tenacity was in part driven by a perfect storm of events: millennials increased their purchasing power, consumers were more educated and open to new trends, and the side effects of COVID have changed our ways of life, possibly forever.

Skin Care Was Already Booming…

It’s important to realize that by the end of 2019 (before social distancing would permeate our lexicon) the skincare segment was already hitting a 5% growth year-over-year, for years. Amounting to more than $6 billion a year in growth into 2020,2 industry analysts were muddled not about whether the boom would continue, but about for how long.

These gains were in large part thanks to a new generation of skincare brands that appealed to contemporary audiences, niche segments, and a new breed of consumers. Companies were, at last, addressing the honest differences in individual skin due to ethnicity, gender, or medical conditions. The industry as a whole was beginning to redefine what the term personal care was all about.

Melanie Bender, from the skincare brand Versed, told Vogue in 2019 that skincare had a personal connection that other categories didn’t.3 “Makeup is temporary and feels like something you put on for others, skincare is an investment in yourself,” she said.

The emerging brands that came about during this period tackled today’s consumer needs, leaned heavily on natural formulations, and appealed to untapped audiences looking for daily skin regimens. They were built on operational frameworks that favored large amounts of small-volume sales. So many brands emerged in fact, that in the prestige channel, the number of brands outside of the top 20 made up the largest share of market sales for the first time in history.4

…And then COVID Hit

When the pandemic’s effect began to influence our industry, a lot of product categories had already suffered crippling setbacks. Color cosmetics were down 37% in just the first half of the year5 and the main drivers of makeup — office work and date nights — were no longer what they used to be. Despite the turbulence, COVID was inflicting upon the world, skincare was able to find a silver lining.

There were two major contributors to skincare’s COVID boost: our collective increase in hand-washing, soap and sanitizers (and the lasting effect that was having on our skin), and the overnight trend of ‘me time’ and what we could do to pamper our souls at home. Overnight antibacterial soap was as valuable as toilet paper, and masstige cleansers filled in the gaps. Skincare treatments guaranteed to ‘bring the spa to you’ were in vogue.

The result was a boon to brands that had been clamoring to get noticed, hoping to be spotted in a field of global CPGs and instantly recognizable brand identities. It heightened our awareness around what it means to take care of oneself, particularly beyond the bounds of basic hygiene and germ control.

Contract manufacturing in turn surged, with thousands of brands — even those owned by the field of large, multinational CPGs — were desperate for more production capacity and safety stock. Trend-worthy products like CBD-based lotion, tinted moisturizer, and at-home hydrating face masks were given the spotlight to shine.

Overall, the pandemic ended up breathing more life into the skincare boom.

A Generation of Connected Consumers

Brands that were growing at a faster pace than the category average — both before and after the start of the pandemic — were those that embraced digital channels for marketing and direct-to-consumer workflows. Millennials — now the United States’ largest living adult population — spend more time online (and do so with an aggregate annual income expected to surpass $4 trillion by 20306).

This results in a consumer market that is more diverse, more educated about the topic of skincare, more interested in what goes into a formulation, and more connected to influencers they trust and listen to. Today, 93% of consumers read product reviews before purchasing,7 and place a great deal of weight on virtual word-of-mouth.

Furthermore, every new brand that popped during this boom has been built digitally from the ground up. Not only do they have easy-to-use websites with integrated stores and subscription pricing, but also connect directly to their audiences through digital ads, social media, and email marketing.

Overall, these improvements to our business have contributed to a collective enhancement of the skincare industry. Our sales are more linked to user behavior, products are formulated to tackle the needs of today, and our supply chain workflows are designed for the future, not the past. We are feeding into an ethos of innovation driven by actual consumer feedback.

When the waves settle around COVID and markets fall back in line, skincare will likely be one that remains on top and continues to grow. Some of our old habits may reemerge and some safety choices will be here to stay, but it’s safe to say we’re no longer the customers we used to be.

Formulation

Six Key Ingredients to Watch this Year

Formulation is the cultivation of ideas and ingredients to achieve products and efficacy so exemplary, it stands in a league of its own. Formulators can help lead a revolution with revolutionary ingredients, and here are six that will lead the way this year.
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Six Key Ingredients to Watch this Year

In sports, form is everything. Athletes that compete in the highest echelons have the skill and the control to turn a good performance into one that transcends.

In chemistry, ingredients have that power — the power to enhance products and transform formulas into products that are remarkable in their approach towards personal care.

Formulation is more than the act of developing or mixing a product — it is the cultivation of ideas and ingredients to achieve products and efficacy so exemplary, it stands in a league of its own.

As we identify areas of focus over the next decade — restorative hair therapy, nourishing skincare routines, addressing toxic pollution in our environments — formulators can help lead a revolution with revolutionary ingredients.

Here are six that will lead the way this year:

Ginger Root

Zingiber officinale

Ginger root is a strong antioxidant and anti-inflammatory, making it a versatile ingredient in skin and hair care formulations. It is typically sourced from warm, humid areas in Asia and Africa.

Extract from the ginger root brings anti-aging benefits, reduces redness caused by irritation, and repairs sun damage on the skin. It can protect hair follicle stem cells from harmful UVB radiation and can counterbalance the effects of pollution on the skin.

Ginger root's antioxidant and anti-irritant properties allow for an array of target problems including redness, sun damage, smog damage, and inflammation

SymVital® AR (Symrise) is a pure extract of ginger root and has been shown to even skin tone and fade dark spots. In a clinical study, the extract reduced redness after three weeks of use and smoothed wrinkle depth by 12% in six weeks in 83% of participants. SymVital was also shown to protect against environmentally-induced pigment spot darkening.1

The ginger root has been found to stimulate our natural antioxidant responses from the inside, boosting the natural capacity of the skin to repair itself. These properties help ginger root translate well to skin and hair care products, including serums, oils, and masques.

Rambutan Seed

Nephelium lappaceum

The rambutan plant — a tropical fruit plant aptly named after the Malaysian word for hair due to the seed’s shaggy exterior — is rich in antioxidants and minerals and ideal for a wide variety of hair care products. The seed of the rambutan can be extracted for use in shampoo and conditioners, providing moisturizing and repairing effects to damaged or malodorous hair follicles.

Rambutan is typically sourced from southeast Asian or South American countries like Vietnam, Thailand, or Suriname. Farmers who cultivate the rambutan plant normally only utilize the fruits, but the nutrients in the peels, leaves, and seeds can also be extracted for cosmetic products.

Rambuvital ® and Nephydrat™ (BASF) are extracts from the rambutan seed and peel, sourced through BASF’s Rambutan Program. The program is a socially-responsible endeavor to upcycle leftover materials and provide local populations with incomes, gender equity, health insurance, and safe working conditions.

Rambuvital detoxifies pollutants to protect sebum. In clinical trials, 87% of participants reported better scalp health, 64% said they experienced less splitting hairs, and 80% said their hair smelled better for longer.2 Nephydrat helps fight against the negative impacts of daily stressors on your body. It has been shown to fortify the skin’s barrier and improve hydration for more radiant skin.

All of this makes the rambutan seed an ideal extract for prestige hair care products like hair masques and serums.

Japanese Camellia

Camellia Japonica

Known as the rose of winter, Japanese camellia is an abundant plant with a pink or red flower and large brown seeds. It has been found to be a powerful anti-oxidant, anti-bacterial and anti-inflammatory, making it a prime ingredient for skin and hair products.

The camellia is native to China, Taiwan, and Japan, but is often cultivated around the world — it’s even the state flower of Alabama. Oil from its seeds, also called Dongbaek oil, is rich in fatty acids, providing nourishment for damaged hair. The extract from the flower and seeds help to protect the skin and hair from pollution and irritation.

K-Oleo (Clariant) is a compound of Japanese camellia oil and extract, castor seed oil, and the tea plant (camellia sinensis). In testing, researchers found smoothing of the hair cuticles and increased ability to retain moisture, particularly when tested under thermal and chemical aggressions — the kind of stuff our hair is exposed to in daily life. Results indicated a 21% increase in tensile energy and a 55% increase in hair shine.3

Due to the intense restorative properties of Japanese camellia, its practical use in shampoo, conditioner, and other hair care products are far-reaching. Look for this type of ingredient to cornerstone a prestige hair serum or treatment mask.

Round-Headed Bush Clover

Lespedeza capitata

Innovators are always in pursuit of counteracting the stresses we incur throughout our day. Research has shown that stress — both physical and environmental — disrupts our body’s natural circadian rhythm which has a direct impact on our overall health as well as our skin. Round-headed bush clover is an ingredient that can provide some respite.

Native to North America, bush clover is a hardy plant, tolerant to drought, and provides nitrogen fixation. It was originally discovered by Native Americans and has been used as a tea, medicine, and antidote.

Stressors — like exposure to blue light from electronic screens — causes an increase in reactive oxygen species and weakens our skin’s natural detoxification process, making our skin look tired and dull.

Clariant has a leaf and stem extract that contains key actives, like carlinoside and isoschaftoside, which help maintain and regulate our circadian rhythm, fighting against blue light damage. In a clinical study after four weeks of use, a 35% improvement in skin complexion was observed and over 75% of volunteers reported they felt their skin looked radiant.4

Citrus Unshiu

Citrus unshiu

Unshiu is a fruit that goes by many names — unshu mikan, cold hardy mandarin, naartjie — and is rich in synephrine and hesperidin, which help to regulate eotaxin synthesis and histamine release. Citrus unshiu extract can help to combat many skin abnormalities, including atopic-prone and hypersensitive skin, often caused by pollution and allergens. It has also been shown to strengthen the skin barrier and provide hydration.

The fruit is grown over several regions, most notably in South Africa, South America, and Asian regions like South Korea’s Jeju Island.

Eosidin® (Clariant) contains citrus unshiu peel extract, which Clariant touts for its green footprint since it is extracted from the juicing process’s leftover waste. Normally discarded, the peels are upcycled and the raw materials are extracted, contributing to a more sustainable supply chain.

Unshiu’s practical applications include any kind of prestige skincare product — including serums and liquid-based masques. In a clinical study, 88% of participants observed a decrease in itchiness, and 100% experienced a decrease in dryness.5 With pollution on the rise and more skin sensitivity due to a variety of allergens, this type of skincare can make a big difference.

The oil of the baobab seed is yellowish in color, has a light nutty smell, and is easily absorbed into the skin with no oily feel.

Baobab

Adansonia digitata

Known as the “upside-down tree,” the baobab is a deciduous plant native to Africa and Australia and is considered the largest succulent plant in the world. An individual tree can live more than 2,000 years in dry climates, due to its ability to store up to 37,000 gallons of water. The baobab has a long history in pharmacology, having been used as a treatment for fever or as an agent in wound care therapy.

The seed pods of the baobab are extremely rich in vitamins A & E, as well as phytosterols and fatty acids, which provide a variety of benefits, such as moisturizing effect and anti-irritation. This combination of nutrients makes the baobab an attractive ingredient for hair and skin applications, like leave-in conditioners, skin rejuvenators, and masques.

Phytolea™ Baobab EC (Crodarom) is an oil extracted from baobab seeds via cold pressing. Its composition of fatty acids like oleic, linoleic, and palmitic acids, make it an ideal ingredient for beard oil or other hair treatments to improve dry, brittle, damaged hair, as well as nourish the skin underneath.6

Today's market is quickly shifting, experiencing unique demand constraints. Accupac supports brands by providing manufacturing support and expertise in challenging times.

Talk to Us About Your Next Project

Download our company brochure, with
information on our services and capabilities.

Read our article, Baby Boomers How New Parents Have Allowed the Baby Care Segment to Grow Up

Read our article, The Bright Outlook
to Sun Care

Read our article, This Year’s Hair Care Trends

Read our article, The Skin Care Boom How COVID Took a Flourishing Segment and Supercharged It

Read our article, The Shopping (Re)Volution The discovery of new brands used to hinge on immersive, in-store experiences. In a post-COVID world, everything changes.

Read our article, Six Key Ingredients to Watch this Year

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