Coronavirus and the Evolution of eCommerce

Coronavirus and the Evolution of eCommerce

As the beauty and personal care market continues to adjust to a new normal, brands are taking steps to assess their market, customer loyalty, and the methods to which shoppers interact and buy their products.

See how the beauty and personal care industry has played a role in the rise of eCommerce and how the pandemic may affect change in the long term

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Historically speaking, our industry has been resilient when it comes to recessions. However, a lot of brands and businesses will experience hardships, and there will be a fair number of companies that were positioned to take advantage of a retail environment we were already heading towards.

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