A Day & Night Approach to Oral Care
Toothpaste isn’t known as being the rock star of the medicine cabinet, but it has its moments. It’s the most commonly used personal care item in the U.S. (97% of all Americans use it)2 but our routines about it are largely set in stone.
In other parts of the world, habits are different, less so, or even non-existent. That’s what motivated founding brothers Julian and Cody Levine to partner with Lenny Kravitz, and evolve brushing into a ritual, rather than a chore. In the process, they could provide access to dental care to those without it.
Twice’s mission is simple: create an experience people can look forward to, and provide them with the tools they need to commit to a healthy oral care routine. At the same time, use their partnership with world organizations to provide that experience to those who don’t have a steady regiment. The company believes that a healthy smile can be a life-changing experience.
Twice toothpaste is sold in bundles — a wintergreen and peppermint flavor to wake you in the morning, and calming vanilla and lavender for nighttime brushing. Both formulas are naturally-sourced, vegan-friendly, and free of SLS, PEGs, parabens, and gluten.
Naturally, the company gives back to the communities that inspired them. Partnering with the GLO Good Foundation, 10% of all profits are donated to provide funding for more missions around the world. As they note in their promotional materials, whoever said a smile can’t change the world, clearly wasn’t using the right toothpaste.